Posts Tagged ‘Data Mining’
Top Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Read MorePreferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]
Where third-party data really came in handy was in targeting digital display ads.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read More