Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Data Mining’

Top B2B Marketing Measurement Challenges

By David Erickson | September 8, 2020 | 0
Chart: Top B2B Marketing Measurement Challenges

Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.

Read More

11 Essential Marketing Skills [INFOGRAPHIC]

By David Erickson | September 15, 2018 | 0
Infographic: Essential Marketing Skills

This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.

Read More

CEOs' Most Strategically-Important Technologies, January 2015 [CHART]

By David Erickson | January 27, 2015

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

Read More

Top Challenges With Marketing Personalization, July 2014 [CHART]

By David Erickson | August 11, 2014

Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.

Read More

State of Data Quality, February 2014 [CHART]

By David Erickson | February 20, 2014

On average, American companies believe that 25% of their data is inaccurate.

Read More

Top Benefits Of Data-Driven Decision-Making, August 2013 [CHART]

By David Erickson | August 16, 2013

Only about 1 in 2 global marketers systematically or routinely use data when making decisions.

Read More

Data-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]

By David Erickson | August 8, 2013

91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.

Read More

Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.

Read More

Top Customer Experience Tools, June 2013 [CHART]

By David Erickson | July 5, 2013

9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.

Read More

Marketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]

By David Erickson | June 7, 2013

While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube