Posts Tagged ‘Data Mining’
11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MoreCEOs' Most Strategically-Important Technologies, January 2015 [CHART]
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Read MoreTop Challenges With Marketing Personalization, July 2014 [CHART]
Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.
Read MoreState of Data Quality, February 2014 [CHART]
On average, American companies believe that 25% of their data is inaccurate.
Read MoreTop Benefits Of Data-Driven Decision-Making, August 2013 [CHART]
Only about 1 in 2 global marketers systematically or routinely use data when making decisions.
Read MoreData-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.
Read MoreTypes Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Read MoreTop Customer Experience Tools, June 2013 [CHART]
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.
Read MoreMarketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Read MoreTop Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
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