Data Mining Archives - e-Strategy Trends

Chart: Top B2B Marketing Measurement Challenges

Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.

This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.

On average, American companies believe that 25% of their data is inaccurate.

Only about 1 in 2 global marketers systematically or routinely use data when making decisions.

91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.