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Posts Tagged ‘Data Marketing’

Sales & Marketing Data Cleanliness, December 2013 [CHART]

By David Erickson | December 12, 2013

Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).

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Marketers’ Primary Problems Calculating ROI, August 2013 [CHART]

By David Erickson | August 16, 2013

3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.

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Types Of Data Used To Drive Marketing, August 2013 [CHART]

By David Erickson | August 14, 2013

45% of global marketers agree that data is the most underutilized asset in their organization.

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Marketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]

By David Erickson | August 13, 2013

Data-driven marketing has seen a 227% increase over the course of H1 2013.

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Data-Driven Decision-Making, April 2013 [CHART]

By David Erickson | April 2, 2013

Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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