Posts Tagged ‘Data Marketing’
Sales & Marketing Data Cleanliness, December 2013 [CHART]
Just 36% of executives rate their sales and marketing data as being “clean” (32%) or “very clean” (4%).
Read MoreMarketers’ Primary Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
Read MoreMarketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]
Data-driven marketing has seen a 227% increase over the course of H1 2013.
Read MoreData-Driven Decision-Making, April 2013 [CHART]
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.
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