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Posts Tagged ‘Data Management’

Most Difficult Marketing Technology To Implement [CHART]

By David Erickson | March 27, 2019
Chart: Most Difficult Marketing Technology To Implement

Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

By David Erickson | September 29, 2016
Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Top Technical Challenges To Implementing Big Data, May 2015 [CHART]

By David Erickson | October 7, 2015

Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.

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Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

By David Erickson | March 9, 2015

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

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Marketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]

By David Erickson | June 7, 2013

While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.

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Most Valuable Data Management Features, December 2012 [CHART]

By David Erickson | December 12, 2012

Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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