Posts Tagged ‘Data Management’
Most Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel-150x150.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreTop Technical Challenges To Implementing Big Data, May 2015 [CHART]
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreMarketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Read MoreMost Valuable Data Management Features, December 2012 [CHART]
Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.
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