Posts Tagged ‘Data-Driven Marketing’
Data-Driven Marketing Objectives & Obstacles [CHART]
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
Read MoreData-Driven Marketing Spending, Q1 2013 [CHART]
38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.
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