Data-Driven Marketing Archives - e-Strategy Trends

Data-Driven Marketing Objectives & Obstacles [CHART]

By David Erickson | February 9, 2016

Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.

Data-Driven Marketing Spending, Q1 2013 [CHART]

By David Erickson | May 30, 2013

38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.