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Posts Tagged ‘Dark Social’

Content Sharing Channels [CHART]

By David Erickson | October 7, 2019
Chart: Content Sharing Channels

Roughly half (48%) of US and UK internet users surveyed by GlobalWebIndex in Q1 2019 said they typically shared content with their peers via SMS.

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Social Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]

By David Erickson | March 17, 2015

Research supports the idea that consumers are interested in interacting with travel brands via Facebook.

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How People Share The Videos They Create, August 2014 [CHART]

By David Erickson | February 12, 2015

Nearly 30% of US internet users who shared digital videos they created said they used Instagram.

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Growth In Content Sharing Channels, Q4 2014 [CHART]

By David Erickson | February 12, 2015

Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.

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Top Mobile Website Access Methods, January 2015 [CHART]

By David Erickson | January 19, 2015

Mobile app consumption relative to the mobile web may be overstated.

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Dark Social Sharing By Content Type, December 2014 [CHART]

By David Erickson | December 30, 2014

Some 84% of global online consumers aged 16 and older report sharing content online.

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How People Discover Information Online, December 2014 [CHART]

By David Erickson | December 25, 2014

Organic search remains the leading method by which US adults find online information and websites.

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Primary Social Sharing Channel By Select Countries, October 2014 [CHART]

By David Erickson | December 11, 2014

Dark social accounted for 69% of the total content shared via the source’s Po.st platform globally.

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Dark Social Sharing By Age, October 2014 [TABLE]

By David Erickson | December 11, 2014

The number of social users worldwide is expected to rise 12.5% this year, reaching 1.8B, or 63.4% of internet users and 25.0% of the global population.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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