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Posts Tagged ‘Daily Deals’

Purchase Inspiration By Channel [CHART]

By David Erickson | June 12, 2018
Chart: Purchase Inspiration By Channel

Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.

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Preferred Sources For Finding Local Products & Services [TABLE]

By David Erickson | May 23, 2017
Chart: Preferred Sources For Finding Local Products and Services

Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.

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Channels Used To Find Local Business Information [HEATMAP]

By David Erickson | June 22, 2015

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

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Sources For Local Business Information [CHART]

By David Erickson | June 19, 2015

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

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How Mobile Millennials Discover Brands Online, September 2014 [CHART]

By David Erickson | April 21, 2015

On social, Millennials learn about products through peer activity.

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Top Promotional Strategies For Increasing Sales, March 2015 [CHART]

By David Erickson | March 6, 2015

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

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Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

By David Erickson | November 29, 2014

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

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Daily Deal User Demographics, October 2014 [CHART]

By David Erickson | November 26, 2014

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

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GLB Interaction With Ads, June 2014 [TABLE]

By David Erickson | October 26, 2014

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

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Mobile Visits To Popular Sites By Device, January 2014 [CHART]

By David Erickson | August 4, 2014

Smart phones were more than twice as popular as tablets for mobile pinning.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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