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Posts Tagged ‘Customer Testimonials’

Email Re-Engagement Tactics Effectiveness [CHART]

By David Erickson | April 26, 2019
Chart: Email Re-Engagement Tactics Effectiveness

Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available.

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Types Of Videos Marketers Create [CHART]

By David Erickson | February 22, 2018
Chart: Types Of Videos Marketers Create

More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.

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Top Ways SMBs Use Marketing Videos [CHART]

By David Erickson | November 8, 2016
Top SMB Marketing Video Uses

Two-thirds of SMBs create marketing videos at least 4 times a year.

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Most Effective & Difficult Types Of Video Content, September 2015 [CHART]

By David Erickson | November 12, 2015

Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.

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Consumer Attitudes Toward Product Videos, February 2015 [CHART]

By David Erickson | September 7, 2015

Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.

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Top Methods For Marketing To Existing Customers, October 2014 [CHART]

By David Erickson | December 3, 2014

The most common activity is customer and/or user group events, performed by 61% of respondents.

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Marketing Programs Salesforce Users Are Investing In, October 2014 [CHART]

By David Erickson | November 25, 2014

Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.

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Types Of Content Marketers Share Online, August 2013 [TABLE]

By David Erickson | November 21, 2013

Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.

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Types Of Videos Watched By eShoppers While Apparel Shopping [CHART]

By David Erickson | September 4, 2012

Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.

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Types Of Online Videos Apparel Shoppers Consume [CHART]

By David Erickson | August 21, 2012

One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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