Customer Services Archives - e-Strategy Trends

How People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]

By David Erickson | December 6, 2014

Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.

Customers' Priorities According To US CMOs, September 2014 [CHART]

By David Erickson | October 10, 2014

US CMOs believe customers prioritize superior product quality and excellent service over low prices.

Website Preferences For Mobile Shopping [CHART]

By David Erickson | August 9, 2012

For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.