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Posts Tagged ‘Customer Satisfaction’

Top 15 Factors Driving Consumer Satisfaction [CHART]

By David Erickson | July 21, 2016

Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.

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How Marketers Measure Customer Engagement [CHART]

By David Erickson | April 1, 2016

Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.

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Measures By Which B2B Marketers Are Judged, February 2015 [CHART]

By David Erickson | February 23, 2015

B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.

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Top Methods For Marketing To Existing Customers, October 2014 [CHART]

By David Erickson | December 3, 2014

The most common activity is customer and/or user group events, performed by 61% of respondents.

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Drivers Of Enterprise New Technology Spend, October 2014 [CHART]

By David Erickson | November 25, 2014

Enterprise organizations’ are expecting to evaluate a number of different technology platforms over the next couple of years.

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Cord-Cutting Intent Among Adult Broadband Users, 2011-2014 [CHART]

By David Erickson | June 20, 2014

Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions.

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Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]

By David Erickson | June 17, 2014

Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.

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US Consumers’ Brand Recommendations, June 2014 [CHART]

By David Erickson | June 16, 2014

Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.

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Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]

By David Erickson | April 17, 2014

Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.

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Top 15 Retailers By Holiday Customer Satisfaction, January 2014 [CHART]

By David Erickson | January 8, 2014

Amazon and L.L.Bean were the standard-bearers, each with a score of 90 on a 100-point scale.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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