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Posts Tagged ‘Customer Reviews’

Marketing Programs Salesforce Users Are Investing In, October 2014 [CHART]

By David Erickson | November 25, 2014

Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.

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How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]

By David Erickson | February 11, 2013

28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others.

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Types Of Online Videos Apparel Shoppers Consume [CHART]

By David Erickson | August 21, 2012

One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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