Posts Tagged ‘Customer Relationships’
Where Executives Expect Big Data To Have The Biggest Influence, April 2014 [CHART]
Just 5% of executives said big data’s primary effect was fundamentally changing the way they did business.
Read MoreTop Areas In Which Big Data Will Have Most Effect, April 2014 [CHART]
59% of executives worldwide said big data was extremely important.
Read MorePositive & Negative Customer Service Factors, 2013 [TABLE]
Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.
Read MoreCMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
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