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Posts Tagged ‘Customer Relationships’

Where Executives Expect Big Data To Have The Biggest Influence, April 2014 [CHART]

By David Erickson | December 19, 2014

Just 5% of executives said big data’s primary effect was fundamentally changing the way they did business.

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Top Areas In Which Big Data Will Have Most Effect, April 2014 [CHART]

By David Erickson | November 16, 2014

59% of executives worldwide said big data was extremely important.

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Positive & Negative Customer Service Factors, 2013 [TABLE]

By David Erickson | April 24, 2013

Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.

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CMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]

By David Erickson | February 27, 2013

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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