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Posts Tagged ‘Customer Relationship Management’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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Top Types Of Social Media Monitoring Tools, March 2015 [CHART]

By David Erickson | October 6, 2015

Social media professionals used an average of three social media tools to report on and analyze such efforts.

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Top Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]

By David Erickson | October 6, 2015

Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.

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Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Top Benefits Of Marketing Automation Tools, May 2014 [CHART]

By David Erickson | June 9, 2014

About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.

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2014 Marketing Technology Landscape [INFOGRAPHIC]

By David Erickson | January 13, 2014

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

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Most Requested CRM Software Features, November 2013 [CHART]

By David Erickson | December 4, 2013

8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal.

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Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

By David Erickson | December 3, 2013

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

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Salesforce & Customer Engagement, November 2013 [CHART]

By David Erickson | November 27, 2013

More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.

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Types Of Data Companies Analyze, 2012 & 2013 [TABLE]

By David Erickson | September 16, 2013

Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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