Posts Tagged ‘Customer Profiles’
B2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreGaps In Customer Profiles, April 2013 [CHART]
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
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