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Posts Tagged ‘Customer Profiles’

B2B Marketing Databases Completeness, May 2014 [CHART]

By David Erickson | May 15, 2014

Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.

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Impact Of Data On Marketers' Operations, Q1 2013 [TABLE]

By David Erickson | April 11, 2013

52% of marketers said data had a positive impact on identifying new business leads.

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Gaps In Customer Profiles, April 2013 [CHART]

By David Erickson | April 4, 2013

57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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