Posts Tagged ‘Customer Lifetime Value’
Customer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value.
Read MoreTop B2B Marketing Metrics [CHART]
Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.
Read MoreCustomer Lifetime Value Growth Tactics [CHART]
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third (33%) of survey respondents report that customer lifetime value (CLV) is a measurable and reported KPI for their company, per a report from Econsultancy and RedEye.
Read MoreOnline Marketing KPIs [INFOGRAPHIC]
This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
Read MoreHow Marketers Rate Predictive Analytics [CHART]
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Read MoreStrategic Priorities For Company Executives [CHART]
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read MoreUser Of Customer Lifetime Value Metrics, September 2014 [CHART]
Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.
Read MoreCustomer Experience Leaders vs Laggards, May 2014 [TABLE]
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
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