Posts Tagged ‘Customer Lifecycle’
Top Marketing Topics Consumed By Employees [CHART]
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
Read MoreMarketing Effectiveness By Lifecycle Stage [CHART]
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
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