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Posts Tagged ‘Customer Life Cycle’

B2B Marketing Channel Mix Selection Criteria, March 2015 [CHART]

By David Erickson | March 30, 2015

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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