Customer Journey Analysis Archives

Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

By David Erickson | November 23, 2014

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

Most Valuable Conversion Rate Optimization Methods, November 2012 [CHART]

By David Erickson | November 23, 2012

More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.