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Posts Tagged ‘Customer Feedback’

Top B2C Persona Development Techniques [CHART]

By David Erickson | March 3, 2017
Chart: Top B2C Persona Development Techniques

Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.

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Top Conversion Rate Optimization Methods [CHART]

By David Erickson | February 19, 2017
Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

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How Marketers Measure Customer Engagement [CHART]

By David Erickson | April 1, 2016

Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.

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Top Conversion Optimization Methods, September 2015 [CHART]

By David Erickson | January 28, 2016

A/B testing is still a top method used among client-side marketers to improve conversion rates.

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Top Factors Affecting B2B Customer Experience, November 2014 [CHART]

By David Erickson | December 26, 2014

The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.

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Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

By David Erickson | November 23, 2014

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

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Top Testing Tactics For Improving Conversions, November 2013 [CHART]

By David Erickson | November 15, 2013

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

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Consumer Attitudes Toward Brand Connections, October 2013 [TABLE]

By David Erickson | October 14, 2013

Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.

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Financial Pros' Top Business Uses Of Social Media, Q1 2013 [TABLE]

By David Erickson | May 13, 2013

Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.

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Why People Visit Brands' Social Media Sites, February 2013 [CHART]

By David Erickson | February 12, 2013

Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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