Posts Tagged ‘Customer Engagement’
CMOs' Top Marketing Performance Barriers, May 2013 [CHART]
CMOs most often say that inefficient business practices are to blame.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreSocial Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]
Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).
Read MoreTop Business Objectives For Social Media, July 2012 [CHART]
78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.
Read MoreRetail Marketing Priorities By Time Spent, September 2012 [CHART]
Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty.
Read MoreCompanies That Track Feedback On Social Media [CHART]
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
Read MorePrivate Companies' Use Of Digital For Customer Engagement [CHART]
70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.
Read More