Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Customer Engagement’

CMOs' Top Marketing Performance Barriers, May 2013 [CHART]

By David Erickson | May 7, 2013

CMOs most often say that inefficient business practices are to blame.

Read More

B2C Content Marketing Goals, August 2012 [CHART]

By David Erickson | December 5, 2012

Most content marketing aims to drive pre- and post-sales activity.

Read More

Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

By David Erickson | October 17, 2012

BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.

Read More

Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]

By David Erickson | October 12, 2012

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).

Read More

Top Business Objectives For Social Media, July 2012 [CHART]

By David Erickson | October 12, 2012

78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.

Read More

Retail Marketing Priorities By Time Spent, September 2012 [CHART]

By David Erickson | October 2, 2012

Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty.

Read More

Companies That Track Feedback On Social Media [CHART]

By David Erickson | July 17, 2012

Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.

Read More

Private Companies' Use Of Digital For Customer Engagement [CHART]

By David Erickson | July 16, 2012

70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube