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Posts Tagged ‘Customer Acquisition’

Data-Driven Marketing Objectives & Obstacles [CHART]

By David Erickson | February 9, 2016

Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.

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Budget Allocations By Customer Journey Stage, September 2015 [CHART]

By David Erickson | September 10, 2015

CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.

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Top B2B Marketing Automation Objectives, April 2015 [CHART]

By David Erickson | September 3, 2015

79% of B2B marketers worldwide used marketing automation.

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Top-Converting B2B Lead Acquisition Channels, August 2015 [CHART]

By David Erickson | August 10, 2015

Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too

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How Email Marketers Manage Customer Data, December 2014 [CHART]

By David Erickson | May 19, 2015

How Email Marketers Manage Customer Datat: Fewer than four in 10 email marketers had a centralized data repository for their client data.

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SMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]

By David Erickson | February 26, 2015

Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.

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Why CEOs Worldwide Collaborate In Joint Ventures, December 2014 [CHART]

By David Erickson | February 15, 2015

51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.

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Best SMB Customer Acquisition Channels, January 2015 [CHART]

By David Erickson | January 17, 2015

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

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Marketers' Top Business Challenges, January 2015 [CHART]

By David Erickson | January 15, 2015

New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.

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Top 5 Online Marketing Success Metrics, January 2015 [CHART]

By David Erickson | January 15, 2015

It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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