Posts Tagged ‘Customer Acquisition’
Data-Driven Marketing Objectives & Obstacles [CHART]
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
Read MoreBudget Allocations By Customer Journey Stage, September 2015 [CHART]
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
Read MoreTop B2B Marketing Automation Objectives, April 2015 [CHART]
79% of B2B marketers worldwide used marketing automation.
Read MoreTop-Converting B2B Lead Acquisition Channels, August 2015 [CHART]
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Read MoreHow Email Marketers Manage Customer Data, December 2014 [CHART]
How Email Marketers Manage Customer Datat: Fewer than four in 10 email marketers had a centralized data repository for their client data.
Read MoreSMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
Read MoreWhy CEOs Worldwide Collaborate In Joint Ventures, December 2014 [CHART]
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
Read MoreBest SMB Customer Acquisition Channels, January 2015 [CHART]
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreTop 5 Online Marketing Success Metrics, January 2015 [CHART]
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
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