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Posts Tagged ‘CTR’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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360 Videos [INFOGRAPHIC]

By David Erickson | February 24, 2018
Infographic: 360 Videos

This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.

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Facebook Advertising Benchmarks [INFOGRAPHIC]

By David Erickson | April 9, 2017
Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

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Facebook Advertising Benchmarks, Q1 2015 [CHART]

By David Erickson | September 18, 2015

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

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Search CTR For Links With Video Thumbnails By Search Position [CHART]

By David Erickson | September 8, 2014

The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.

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Search CTR For Links With Thumbnails By Search Position [CHART]

By David Erickson | September 5, 2014

The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.

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US Paid Search Benchmarks By Device, 2013 [CHART]

By David Erickson | March 25, 2014

Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.

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CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]

By David Erickson | February 10, 2014

Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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