Posts Tagged ‘CTR’
Marketing Acronyms [INFOGRAPHIC]
This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.
Read More360 Videos [INFOGRAPHIC]
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Read MoreFacebook Advertising Benchmarks [INFOGRAPHIC]
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
Read MoreFacebook Advertising Benchmarks, Q1 2015 [CHART]
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Read MoreSearch CTR For Links With Video Thumbnails By Search Position [CHART]
The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.
Read MoreSearch CTR For Links With Thumbnails By Search Position [CHART]
The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.
Read MoreUS Paid Search Benchmarks By Device, 2013 [CHART]
Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
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