CTA Optimization Archives - e-Strategy Trends

Copy That Converts [INFOGRAPHIC]

By David Erickson | November 25, 2018 |

This infographic from koeppledirect illustrates how to write direct response copy that converts.

Marketing Automation Optimization Tactics [CHART]

By David Erickson | October 10, 2018 |

Chart: Marketing Automation Optimization Tactics

Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.