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Posts Tagged ‘CSR’

Consumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]

By David Erickson | December 25, 2015

Consumer inclination to pay extra for sustainable products is on the rise. –

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How People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]

By David Erickson | October 26, 2015

91% of internet users worldwide expected companies to do more than make a profit.

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B2B Marketing Budget Allocations In 2015 [CHART]

By David Erickson | January 27, 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Companies' Social Good Messages, October 2014 [CHART]

By David Erickson | November 18, 2014

Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities

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Important Company Behaviors According To Consumers, November 2014 [CHART]

By David Erickson | November 17, 2014

Honesty and authenticity are important attributes, particularly to Millennials.

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Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]

By David Erickson | September 17, 2014

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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