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Posts Tagged ‘Cruise Marketing’

Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]

By David Erickson | August 15, 2014

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

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US LGBT Mobile Travel Planners, May 2013 [TABLE]

By David Erickson | July 5, 2013

Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.

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US Online Travel Booking Revenues By Segment, 2010 & 2014 [TABLE]

By David Erickson | March 7, 2013

Almost 60% of online cruise bookings in 2014 will come via supplier websites, with the remaining purchased via online travel agencies.

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Conversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]

By David Erickson | March 7, 2013

The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.

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Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]

By David Erickson | March 7, 2013

While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.

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Channels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]

By David Erickson | March 7, 2013

34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.

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Channels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]

By David Erickson | March 7, 2013

34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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