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Posts Tagged ‘Crowdsourcing’

Digital Marketers Top Priorities, 2015 [CHART]

By David Erickson | June 17, 2015

According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.

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Post-Event Social Media Marketing, September 2014 [CHART]

By David Erickson | April 9, 2015

For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.

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How Marketers Use Social Media To Promote Events, September 2014 [CHART]

By David Erickson | April 9, 2015

US marketers were most likely to use social pre-event to increase awareness, cited by nearly nine in 10.

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Top Online Marketing Priorities For 2015 [CHART]

By David Erickson | March 5, 2015

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

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Consumers' Relationships With Brands, October 2014 [CHART]

By David Erickson | November 26, 2014

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

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Top Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]

By David Erickson | August 18, 2014

Clothing is one of teens’ top spending categories.

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Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

By David Erickson | May 7, 2014

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.

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Primary Business Objectives For Which Social Media Is Used, June 2013 [CHART]

By David Erickson | November 19, 2013

Brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media.

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Rise Of Social Business Use In Companies, 2012 [CHART]

By David Erickson | November 12, 2013

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

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Millennials & Branded Entertainment, December 2012 [CHART]

By David Erickson | December 13, 2012

4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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