Posts Tagged ‘CRM’
Marketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreHow SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]
Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.
Read MoreB2B Lead Generation & Automation [CHART]
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all.
Read MoreSocial Business Integration Among SMBs, March 2012 [CHART]
Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.
Read MoreCMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
Read More