Posts Tagged ‘CRM’
B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreTop Challenges For CRM Software Users, August 2014 [CHART]
Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data.
Read MoreGlobal CRM Software Market Size, 2013 [TABLE]
The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues.
Read MoreHow B2B Salespeople Use Tablets, January 2014 [CHART]
B2B marketers were most likely to report successfully using tablets in sales to either walk through customer presentations or demo solutions to customers.
Read MoreGlobal Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.
Read MoreMost Requested CRM Software Features, November 2013 [CHART]
8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal.
Read MoreB2B Marketers’ Primary Sources of Prospect Data & Customer Insights, November 2013 [CHART]
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement.
Read MoreSalesforce & Customer Engagement, November 2013 [CHART]
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth.
Read MoreB2B Use Of CRM Systems, July 2013 [TABLE]
89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales.
Read MoreSenior Management Attitude Toward Customer Relationship Marketing, July 2013 [CHART]
Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).
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