Posts Tagged ‘Crisis Communications’
Life Of A Social Media Manager [INFOGRAPHIC]
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Read MoreTop Influencer Engagement Tactics [CHART]
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Read More5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Read MoreTop Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreTypes Of Negative Social Posts About Companies, February 2014 [CHART]
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Read MoreMarketers Collaborating With Influencers, January 2014 [CHART]
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Read MoreMarketers Who Have Established Strategy For Negative Social Comments, February 2014 [CHART]
Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
Read MoreThe 10 Steps Of Crisis Communications [INFOGRAPHIC]
This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.
Read MoreTop Benefits Of CEO Social Media Use, May 2013 [CHART]
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
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