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Posts Tagged ‘CPM’

Facebook Advertising Benchmarks, Q1 2015 [CHART]

By David Erickson | September 18, 2015

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

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eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]

By David Erickson | July 8, 2013

Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.

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Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]

By David Erickson | June 28, 2013

The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.

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US Online Video Advertising CPM, 2010-2017 [TABLE]

By David Erickson | May 17, 2013

CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.

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Top Methods For Measuring Social Media Sponsorships [CHART]

By David Erickson | July 16, 2012

More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.

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Calculating Social Media ROI [INFOGRAPHIC]

By David Erickson | July 10, 2012

This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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