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Posts Tagged ‘CPG Marketing’

Email Deliverability Benchmarks By Industry [CHART]

By David Erickson | May 4, 2017
Chart: Email Deliverability Benchmarks by Industry

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.

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Dormant Email Subscribers By Industry [CHART]

By David Erickson | April 20, 2017
Dormant Email Subscribers By Industry

The majority of email subscribers tend to be inactive.

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Internet Of Things Spending By Industry [TABLE]

By David Erickson | March 28, 2016

The travel and hospitality industry leads spending on the Internet of Things technology.

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Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]

By David Erickson | November 11, 2015

Social amplification rates of US influencers were highest in the electronics category, at 0.66%.

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Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

By David Erickson | November 11, 2015

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

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Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

By David Erickson | November 10, 2015

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.

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Facebook Advertising Benchmarks, Q1 2015 [CHART]

By David Erickson | September 18, 2015

Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.

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Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

By David Erickson | June 29, 2015

43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.

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Brand Adoption Of Instagram By Industry, Q1 2015 [CHART]

By David Erickson | June 5, 2015

Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.

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Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

By David Erickson | May 12, 2015

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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