Posts Tagged ‘COVID-19’
Pandemic Increases Consumer Time With VR
With access to real-world destinations limited during the COVID-19 pandemic, consumers are spending more time escaping into virtual reality.
Read MorePandemic Devastates Home Sharing Sector
This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.
Read MoreConsumer Willingness To Shop In-Store By Generation
Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.
Read MoreB2B Digital Ad Spending, 2017-2021
eMarketer forecasts that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreYelp Economic Barometer Report
Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.
Read MoreTime Spent With Digital Video By Device, 2018-2022
This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.
Read MoreFuture Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read MoreWork From Home Is Here To Stay
San Francisco ad agency Traction broke its lease and will work remotely indefinitely in yet another sign of the impact of the pandemic on work.
Read MoreCoronavirus Social Bubbles
Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.
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