COVID-19 Archives - e-Strategy Trends

A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.

San Francisco ad agency Traction broke its lease and will work remotely indefinitely in yet another sign of the impact of the pandemic on work.

Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.

Chart: US Digital Political Ad Spending, 2016-2020

Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.

Chart: How Digital Retailers Can Appeal To Coronavirus-Age Consumers

During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.

Chart: Coronavirus Alcohol Purchases By Generation

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

Chart: Types Of Vacations Americans Expect To Take

Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022.

Chart: Demographics Of Coronavirus Impact On Small Businesses

From February to April this year, the US saw the number of Black, Latinx and Asian small-business owners decline 41%, 32% and 26%, respectively, according to a recent report from the National Bureau of Economic Research, citing US Census Bureau data.