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Posts Tagged ‘Cost Per Lead’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

By David Erickson | December 14, 2014

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Costs-Per-Lead Trends, October 2014 [CHART]

By David Erickson | December 11, 2014

A slim majority of marketers and salespeople say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.

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Cost-Per-Lead Trends, October 2014 [CHART]

By David Erickson | October 21, 2014

A slim majority of marketers and salespeople worldwide say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.

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Marketers' Most Popular Online Metrics, August 2014 [CHART]

By David Erickson | September 10, 2014

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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