Cost Per Lead Archives - e-Strategy Trends

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

A slim majority of marketers and salespeople say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.

A slim majority of marketers and salespeople worldwide say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.