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Posts Tagged ‘Cost-Per Click’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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How Do Google AdWords Work? [INFOGRAPHIC]

By David Erickson | July 22, 2015

This infographic by Pulp Media explains how Google AdWords advertising works.

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Google AdWords 101 [INFOGRAPHIC]

By David Erickson | July 16, 2015

This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.

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Mobile App Advertising Trends, 2014 [CHART]

By David Erickson | April 22, 2015

Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.

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Marketers' Most Popular Online Metrics, August 2014 [CHART]

By David Erickson | September 10, 2014

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Facebook Mobile Advertising Metrics, Q1 2014 [TABLE]

By David Erickson | May 1, 2014

Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.

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Facebook Ad KPIs By Demographic, Q1 2014 [CHART]

By David Erickson | April 30, 2014

Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.

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How Google Makes $100 Million A Day [INFOGRAPHIC]

By David Erickson | November 8, 2012

This infographic by WordStream breaks down Google’s daily ad revenue.

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US Paid Search Metrics By Device, Q2 2012 [CHART]

By David Erickson | August 3, 2012

Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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