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Posts Tagged ‘Corporate Communications’

Top Influencer Engagement Tactics [CHART]

By David Erickson | April 14, 2016

As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.

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Top Influencer Marketing Tactics, May 2015 [CHART]

By David Erickson | October 15, 2015

84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.

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Most Helpful Content For B2B Executives, October 2014 [CHART]

By David Erickson | December 9, 2014

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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Consumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]

By David Erickson | July 4, 2014

Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.

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Marketers Collaborating With Influencers, January 2014 [CHART]

By David Erickson | March 12, 2014

Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.

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Global PR Investments By Practice Area, Q3 2012 [CHART]

By David Erickson | November 9, 2012

41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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