Posts Tagged ‘Corporate Communications’
Top Influencer Engagement Tactics [CHART]
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Read MoreTop Influencer Marketing Tactics, May 2015 [CHART]
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreConsumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]
Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Read MoreMarketers Collaborating With Influencers, January 2014 [CHART]
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Read MoreGlobal PR Investments By Practice Area, Q3 2012 [CHART]
41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.
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