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Posts Tagged ‘Cord-Cutters’

Millennials' TV/Video Consumption, September 2015 [CHART]

By David Erickson | November 10, 2015

Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.

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Pay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]

By David Erickson | April 11, 2014

In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.

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Primetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]

By David Erickson | February 6, 2014

Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.

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US Cord Cutters vs Netflix Streaming Subscribers By Age, June 2013 [CHART]

By David Erickson | July 24, 2013

Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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