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Posts Tagged ‘Conversions’

Social Video Advertising Metrics, April 2015 [CHART]

By David Erickson | May 22, 2015

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

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Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

By David Erickson | November 19, 2014

Direct-to-site customers represent the most valuable mobile commerce traffic segment.

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How Marketers Are Maximizing Their Value, August 2014 [CHART]

By David Erickson | September 12, 2014

Marketers are most interested in improving customer segmentation and targeting.

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Marketers' Most Popular Online Metrics, August 2014 [CHART]

By David Erickson | September 10, 2014

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

By David Erickson | August 27, 2014

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.

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E-Commerce Conversion Rates By Device, Q1 2014 [CHART]

By David Erickson | June 25, 2014

Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.

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Conversion Rates With Forms Using A "Submit" Button [CHART]

By David Erickson | June 6, 2014

Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.

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Benefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]

By David Erickson | March 4, 2014

About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.

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Frequency Of Email Testing [CHART]

By David Erickson | February 26, 2014

64% of B2C organizations routinely track tests through the entire funnel.

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Top Marketing Priorities For 2014 [CHART]

By David Erickson | February 25, 2014

In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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