Posts Tagged ‘Conversion’
2014 Retail Email Marketing Benchmarks [CHART]
Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.
Read MoreUS Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]
While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.
Read MoreMost Exciting Online Opportunities, 2012 vs 2013 [TABLE]
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Read MoreTop Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read MoreMost Effective Traffic Sources For Website Conversion [CHART]
Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.
Read MoreDetermining Social Media ROI [INFOGRAPHIC]
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
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