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Posts Tagged ‘Conversion Rate’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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Facebook Advertising Benchmarks [INFOGRAPHIC]

By David Erickson | April 9, 2017
Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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Metrics Used To Measure Email Subject Line Success, October 2014 [CHART]

By David Erickson | January 18, 2015

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

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US Paid Search Metrics By Device, Q2 2012 [CHART]

By David Erickson | August 3, 2012

Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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