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Posts Tagged ‘Convention Marketing’

Size Of The US Meetings Industry, 2012 [TABLE]

By David Erickson | February 21, 2014

There were more than 1.8 million corporate meetings, trade shows, conventions, congresses, incentive events and other meetings that took place, drawing almost 225 million total participants.

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Top Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]

By David Erickson | February 7, 2014

New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.

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How Generations Value Face-To-Face Communication, May 2013 [CHART]

By David Erickson | May 17, 2013

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

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Importance Of Event Marketing, April 2013 [CHART]

By David Erickson | April 24, 2013

31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.

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The Value Of Event Marketing [TABLE]

By David Erickson | August 31, 2012

B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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