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Posts Tagged ‘Contests’

Most Effective Email List-Growth Tactics [CHART]

By David Erickson | July 17, 2017
Chart: Email List-Growth Tactics

42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.

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Effective Email List Growth Tactics [CHART]

By David Erickson | May 19, 2017
Chart: Email List Growth Tactics

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

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SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

By David Erickson | September 1, 2015

More than 7 in 10 US SMBs are buying some type of digital services today.

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Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

By David Erickson | August 2, 2014

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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Types Of Content Brands Develop For Social Media [CHART]

By David Erickson | July 17, 2014

Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.

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Use & Effectiveness Of Marketing Tactics, August 2013 [TABLE]

By David Erickson | December 5, 2013

Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.

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Most Engaging Brand Post Types, November 2013 [CHART]

By David Erickson | November 28, 2013

Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.

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Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]

By David Erickson | August 16, 2013

52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.

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Why People Use Branded Mobile Apps, February 2013 [CHART]

By David Erickson | August 8, 2013

43% said they used branded mobile apps to keep informed about the brand, product, store or company.

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Reasons People Use Brand Apps Regularly, July 2013 [CHART]

By David Erickson | August 6, 2013

On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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