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Posts Tagged ‘Content Optimization’

Google Ranking Factors For Desktop Search [CHART]

By David Erickson | May 1, 2017
Chart: Top Google Desktop Search Ranking Factors

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.

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Effectiveness & Difficulty Of 8 SEO Tactics, June 2015 [CHART]

By David Erickson | August 7, 2015

Relevant content creation is by far the most effective SEO tactic.

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B2B Mobile Content Optimization, June 2015 [CHART]

By David Erickson | August 6, 2015

Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.

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Local SEOs' Most In-Demand Services, September 2014 [CHART]

By David Erickson | October 17, 2014

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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Top Channels Marketers Use To Distribute Content, June 2014 [CHART]

By David Erickson | September 29, 2014

Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.

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SEO Integration With Online Marketing Disciplines, February 2014 [CHART]

By David Erickson | February 5, 2014

45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.

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Programmatic Marketing, Current vs Planned Use – September 2013 [CHART]

By David Erickson | November 22, 2013

While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.

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Top Testing Tactics For Improving Conversions, November 2013 [CHART]

By David Erickson | November 15, 2013

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

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Importance Of Social Sharing To Search Visibility, April 2013 [CHART]

By David Erickson | May 2, 2013

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.

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Most Exciting Online Opportunities, 2012 vs 2013 [TABLE]

By David Erickson | February 6, 2013

35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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