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Posts Tagged ‘Content Metrics’

B2B Content Metrics [CHART]

By David Erickson | May 29, 2019
Chart: B2B Content Metrics

A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.

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Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

By David Erickson | August 27, 2014

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.

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Content Marketing Metrics, Leaders & Followers [TABLE]

By David Erickson | August 26, 2014

An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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