Content Marketing Strategy Archives - e-Strategy Trends

2018 Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | August 25, 2018

This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.

64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]

By David Erickson | March 6, 2017

Chart: Content Marketing Plans and Buyer Persona Strategy

Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.