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Posts Tagged ‘Content Marketing Metrics’

Metrics Content Marketers Wish They Could Measure, May 2014 [CHART]

By David Erickson | September 30, 2014

Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.

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Metrics Used To Measure Content Marketing Success, May 2014 [CHART]

By David Erickson | July 11, 2014

Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.

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Metrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]

By David Erickson | July 11, 2014

80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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