Posts Tagged ‘Content Marketing Metrics’
Metrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreMetrics Used To Measure Content Marketing Success, May 2014 [CHART]
Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.
Read MoreMetrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]
80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.
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