Posts Tagged ‘Content Management’
What Marketers Don't Know About Content Management [CHART]
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreContent Management System Failures, October 2014 [CHART]
Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
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