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Posts Tagged ‘Content Management’

What Marketers Don't Know About Content Management [CHART]

By David Erickson | September 1, 2017
Chart: Top Content Management Educational Needs

Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.

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Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Content Management System Failures, October 2014 [CHART]

By David Erickson | November 26, 2014

Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.

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B2B Marketing Technologies & The Customer Journey, November 2014 [CHART]

By David Erickson | November 17, 2014

86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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