Posts Tagged ‘Consumer Services’
Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
Read MoreMarketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.
Read MoreEmail Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
Read MoreEmail Click-Through Rates By Industry [TABLE]
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Read MoreUnique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
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