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Posts Tagged ‘Consumer Services Marketing’

Subscription Business Churn Rates By Industry [CHART]

By David Erickson | November 1, 2019
Chart: Subscription Business Churn Rates By Industry

While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.

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Dormant Email Subscribers By Industry [CHART]

By David Erickson | April 20, 2017
Dormant Email Subscribers By Industry

The majority of email subscribers tend to be inactive.

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Facebook Advertising Benchmarks [INFOGRAPHIC]

By David Erickson | April 9, 2017
Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

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Global Email Deliverability Rates By Industry, October 2015 [CHART]

By David Erickson | December 29, 2015

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

By David Erickson | October 1, 2014

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Email Inbox Placement Rate By Industry [CHART]

By David Erickson | October 1, 2014

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Email Subscriber Activity By Industry, Q2 2014 [CHART]

By David Erickson | September 10, 2014

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

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Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

By David Erickson | September 9, 2014

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

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US Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]

By David Erickson | December 10, 2012

US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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