Posts Tagged ‘Consumer Product Goods’
CPG Coupon Redemption, 2007-2012 [CHART]
US consumers redeemed 1.55B CPG coupons in the first half of 2012, which represents a significant downturn of 11.4% from the same period in 2011.
Read MoreConsumer Attitudes Toward House vs. National Brands By Income [CHART]
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
Read MoreProduct Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…
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